Lord Piers Anthony Weymouth Wedgwood dies aged 59

Lord Piers Wedgwood demonstrates the strength of his family's crockery by putting cups under the wheels of a...

Lord Piers Wedgwood demonstrates the strength of his family’s crockery by putting cups under the wheels of a Mini Cooper Source: News Limited

LORD Piers Anthony Weymouth Wedgwood, a direct descendant of the famous “father of English pottery,” Josiah Wedgwood I, has died aged 59.

Sporting a surname synonymous with luxury china and pottery, the Wedgwood ambassador and philanthropist succumbed to heart failure at the Hospital of the University of Pennsylvania on January 29.

“Lord Wedgwood was a true English gentleman,” said Pierre de Villemejane, chief executive of WWRD, the holding company of Wedgwood.

“The Wedgwood family has lost a passionate visionary, and the world has lost an amazing human being. Those of us who were fortunate enough to know and work with Piers have lost a dear friend and an inspiring mentor.”

Lord Wedgwood took over the family pottery firm at the age of 16 after his father’s death.

He suffered a heart attack in 2001 and established the Lord Wedgwood Charity in the hope of placing automatic defibrillators into high schools and communities.

The cutlery king is survived by Lady Wedgwood, their daughter Alexandra Mary Kavanaugh Wedgwood and two sisters.

In a long and varied career Lord Wedgwood also served in the military and sat in England’s House of Lords.

Funeral arrangements are yet to be finalised and his family has asked that donations be made to his charity.

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